Texas Attorney General Greg Abbott is reportedly conducting an anti-trust review of Google's search neutrality which began in August 2010.
At heart is the fairness of Google's search engine, it's core business unit. The Texas AG office has inquired about several companies which have lawsuits against Google.
As originally posted on Search Engine Land, These allegations are merely exploratory and it is difficult to determine exactly where the GA's office is headed in this investigation, or how Texas could claim jurisdiction. All the lawsuits in question are being raised by non-Texas corporations and against a California-based company.
Yesterday, Google responded to the investigation, which has not been made public yet by the General Attorney's office. In it's response, Google states that they "listen carefully to people's concerns" and " we strongly believe our business practices reflect our commitment to build great products for the benefit of users everywhere". To some extent this sounds like the usual play from Google, invoking it's "do no evil" mantra.
Does Google manipulate results to thwart competitors and advance its own businesses? Some competitors to Google are concerned that the company lowers search results listings for certain firms and/or charging higher fees ads they place vs those of Google's partners.
As most of our readers know, Google has never revealed its search or ranking methodology for sites in detail, though it has published some papers on optimization and best practices.
Google's reply on a Friday night after business hours on the biggest 3-day summer weekend of the year is sure to draw little attention.
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