Friday, July 30, 2010

NameMon News - Latest Info from around the Domain world

Retwit on Flippa

Latest

We've put one of our domains up for sale at Flippa to test the domain sales market to webmasters. Retwit.com was first registered on Feb 19th 2007, several months before Retweet was registered. We've held this domain as long as we thought would be necessary to maximize its value and demand. Keep in mind not only is retwit a great name, but it's shorter than retweet - so you have both a twitter rebroadcast and url shortener built into one name!

Although this time of year produces light sales, we determined that the potential for the domain should bring enough bidders to the table. As of this post, Retwit is at $360 with 5 bids and 24 hours to go. Feel free to join in on the bidding or add it to your watch list: RETWIT.COM

 

FTC seeks to enforce "Free Credit Report" Act

Latest

FTC Seeks Comments on Proposals to Amend 'Free Credit Report' Rule

The Federal Trade Commission is seeking public comment on proposed amendments to the Free Annual File Disclosures Rule, also known as the "Free Credit Report Rule."

The Credit CARD Act of 2009 requires the Commission to issue a rule by February 22, 2010, to prevent deceptive marketing of “free credit reports.” Specifically, the Act requires that certain advertisements for include prominent disclosures designed to prevent consumers from confusing them with the federally mandated free annual credit reports.

For example, for any Internet site offering free credit reports, the Commission proposes a requirement that, before the consumer may obtain a credit report from that Web site, suchsite must first display a separate landing page with the required disclosure: 

“This is not the free credit report provided for by Federal law. To get your free report, visit AnnualCreditReport.com or call 877-322-8228.”

In addition, the Commission is proposing to amend the Free Annual File Disclosures Rule to restrict practices that may confuse or mislead consumers as they attempt to obtain their free credit reports. The Commission proposes to amend the Rule by delaying such advertising until after consumers obtain their free annual credit reports, and by requiring other measures.

The full original content is here: http://www.ftc.gov/opa/2009/10/freecredit.shtm
This will have a direct impact on domain holders who sell advertising or PPC for Credit Reports quite dramatically. A massive shift in payouts will drive the value of such terms deep underground for quite some time (until someone figures out a better way to do the same thing). Our recommendation is to sell ahead of the wave, while the strength in these terms is still exceptionally high.

 

 

A Rant, with Commentary

While browsing NamePros forums, I took notice of a thread started yesterday which has since grown to 20 responses. The title of the thread is "Domainers are Delusional" and take what you will from the contents. However, it is being argued that the nature of buying and selling on forums is perhaps not in top form, or good taste.

Feel free to add your thoughts to the Delusional thread at Namepros.

 

Forward-Looking Statements on Domains

Opinions

What do we see when we look into the future of domains? What examples can history provide to guide us? What pressures do we face now that will alter our course?

This is a document in progress, aimed at discovering our possible futures in the domain space as both corporate entities and private individuals and entrepreneurs. We welcome all input on this subject.

A few considerations that should probably be treated as true for the purpose of this discussion:

  • ICANN goes Global - US regulates only as oversight in existing TLD space.
  • New TLD process is approved - possibly in 2010
  • Financial Markets are stable - lower average volatility than 4Q 2008
  • Domain Sales continue - the right to buy and sell domains, and their meaning in search & branding remains strong
Based on some posts at DNW and elsewhere, we have a number of factors to consider in the existing namespace.

Global Impact:
These are some items which might become true, and some which might be too fantastic to be true.
  • Hardliners like China, Iran Turkey and even moderates like Brazil will take a defensive stance to domains and attempt to change rules in the existing namespace. 
    • Offensive gTLD names may face a great deal of opposition, lowering their turnover value
    • Normally neutral names may become deprecated if not explicitly protected by copyright or trademark
    • Buying .com domains may no longer be an explicit right protected by freedom
    • Country Code domains will provide a safe-haven for locals looking to express their thoughts and ideas
    • .Us, .Co.Uk, .Fr, .De potentially becoming the monikers of free speech in their respective countries
    • .COM behaves more like a corporate entity than a web presence address
  • Cities and Countries will begin to demand their own names in all TLDs and a power struggle will ensue globally. 
    • More than likely, existing names will not be affected or stolen, but the right to sell might be diminished.
    • Buying GEO names in your own TLD may simply vanish as a right, depending on your country of residence.
    • Oodles of paperwork to even get approved to buy a new city/state name
    • Existing GEOs may be provided with a static buyout offer by ICANN
  • Namespace flooded by a TLD for every word in the alphabet
    • Thousands of copyrights and trademarks will be filed once the new TLD process is approved.
    • ICANN has made it clear it adheres to trademark laws, so this is likely how TLDs will play out
    • Lawsuits will ensue over quaint extensions - .BIG vs .LARGE, will drag out over years
    • Long slow road to proper implementation - most software only supports auto-inking/indexing of com/net/org
    • Countries begin to speak their mind on the TLD process and slow it down even further.
    • New TLD spaceowners build massive campaigns and launch globally in a way not previously experienced. Auctions for generic landrush names go into the millions.
    • Some hardware will include the prepaid .TLD as buttons/icons/keys etc with big payouts for device manufacturers from the TLD marketing agents
    • Cheap techniques and scandals are uncovered. Corrupt TLDs are dragged to civil and criminal court. Smart TLDs sell out to big corporations.
    • After the massive launches which happened over a 5 year period, the new TLD namespaces prove to have limited value as COM remains the most powerful commodity. Non-premium domain value in the outer TLDs plumets. Please refer to the Mortgage Meltdown or Holland Tulip Craze for further inspiration. Corporations take over all the gTLDs and pronounce them safe for everyone.
    • Value of COM as a corporate entity continues unsurpassed, but for the average unfunded domainer becomes daunting.
This are just some proposals and represent a view of how things could happen. The most important goal is that we all become more prepared. Please contribute however you can.

 

 

 

Our first linkback

We'd like to thank Vuksan over at ExploreTheWorldOf.Me for linking back to our article "Google Permits Geo-Target of .ME Domains" posted August 27th with their follow up article of the same date at Explore The World of Me. We expect that .ME popularity will grow as more companies sign up for the short and very brandable ccTLD.

Exploretheworldof.me is the blog of the .ME tld and can be reached at Domain.me

 

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